Strategic Management The World s Second Largest Pc Vendor

With a fast economic development and an increasingly competitive marketing, it has demonstrated that a successful company has to performance effective strategies through the whole operation for its survival and development. As known to all, a strategy is a overall view, referring to the plans and actions a enterprise selects to achieve its goals, including â€Å"some planned and systematic consideration of how to remain or become successful in that business†, some â€Å"internal factors† and â€Å"external factors† (textbook, ). Additionally, Strategic management regards as how to formulate, implement and evaluate strategies through a series of managerial activities, strengthening an organisation’s core competences, (MGM foundation). In a company, it is usually considered as the key engine of how and where it should invest its resources. It is well known that Lenovo is the world’s second-largest PC vendor ,as well as the China’s second-largest smartphone company, manufacturing desktops, smartphones, tablets and smart TVs and own accessories (Lenovo website, n.d.). Having changed its name to â€Å"Lenovo† since 2003, the company has decided to expand its market outside China by carrying out a series of effective management strategies, particularly in PC+ strategy, multi-brand strategy, â€Å"protect and attack† strategy and global-local strategy. Depending on the seasonable adjustment for the rapidly changing markets, Lenovo currently already has obtained trust and loyalty from millions of consumersShow MoreRelatedDell Computer Corporation – Strategy and Challenges for the 21st Century16130 Words   |  65 Pages....................................................................................11 2.4 Diversification.......................................................................................................11 3. ENVIRONMENTAL SCANNING - P E S T 12 3.1 Political...............................................................................................................12 3.2Economic..................................................................................................Read MoreThe Marketing Strategy Of Lenovo Brand3494 Words   |  14 Pagesand would grow to be the largest PC Company in China. Legend Holdings was the first to introduce the idea of Personal Computing to China and have held number one in Chinese consumer and business markets. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, globalisation has been helped from the success of actively promoting Lenovo brand name at the 2008 Olympic Games. â€Å"The company that invented the PC industry in 1981† (KhaledRead MoreDell Computer Corporation – Strategy and Challenges for the 21st Century16121 Words   |  65 Pages..................................................................................11 2.4 Diversification.......................................................................................................11 3. ENVIRONMENTAL SCANNING - P E S T 12 3.1 Political...............................................................................................................12 3.2Economic................................................................................................Read MoreAcers Critical Success Factors3665 Words   |  15 Pages1. INTRODUCTION The Acer Group is one of the worlds largest PC and computer component manufacturers. Associated Acer companies include the worlds third largest PC manufacturer, and Acers mobile computers, network servers and personal computers are ranked in the worlds top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On theRead MoreThe Term Of Emerging Market Economy2063 Words   |  9 Pagesfinance corporation of the World Bank in 1981. It refers to country with an underdeveloped industrial base and infrastructure but with a rapid growth rate even more than the developed countries. In addition, emerging market is often unstable in politics and institution, as well as continued demographic growth in some extent. (Tarun Khanna, 2010) Lenovo is a Chinese multinational technology company with headquarters in Beijing, China. It is the world’s largest PC vendor and one of the world’s leadingRead MoreDell Strategic Management Report3502 Words   |  15 Pagespose more potential risks to an organisation achieving its strategic objectives than external elements.† Dell is a multi-national information technology corporation which designs, develops, manufactures, markets, sells, and supports a range of computer systems and services that are customized to individual customer requirements. As one of global PC suppliers, Dell set 2 strategic objectives to achieve, to be the No.1 global market share PC supplier, and optimize the balance of liquidity, profitabilityRead MoreThe SWOT Analysis of Lenovo IBM Acquisi2644 Words   |  11 PagesLenovo’s PC business and try to demonstrate a possible roadmap for future business. On December 8th of 2004, Lenovo announced its merging of IBM’s world personal computer (PC) business which included the ThinkPad line of PCs. This deal costing Lenovo $1.25 billion, including $650 million in cash, 600 million shares and an additional $500 million of IBMs debt. The merger makes two companies formed a complex joint venture. For Lenovo, even the cost is relatively high for it to purchase IBM PC at 2004Read MoreThe Values, Mission and Vision of Dell2309 Words   |  10 Pagesplayers and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce. On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind ATamp;T) and the largest company in the Austin area. Current situation Dell is weathering a downturn in consumer demand by emphasizing itsRead MoreLenovo Market Segmentation1094 Words   |  5 PagesLenovo’s business strategy has witnessed a massive transformation over the past seven years. Surpassing rivals Dell and Acer, Lenovo became the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently, new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include city customers, rural customers with strong brand awareness, customers with advanced concepts and a high level education.Read MoreA Case Study of Lenovo Strategies4635 Words   |  19 PagesGSB Case Study Centre for Lenovo to Go Global —A Case study of Lenovo Group Strategies I.Lenovo: refocus on PC operation On December 8 , 2004, Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its RD and procurement operations worldwide for the sum of US$1.25 billion. On May 1 2005, Lenovo completed its acquisition of IBM’s PC Unit. â€Å"Using an analogy, our enterprise is well likened to a tortoise but our foreign competitor is more like a rabbit